Take your business to the next level
7-step business coaching program to grow your revenue and scale your business
Growing a business is hard
If you are a business leader, chances are you can relate to some of these challenges
Flat sales
You hustle every day—and most nights—but aren't seeing the revenue results you know the business is capable of.
Uncertain strategy
Quickly changing customer attitudes, competitive pressure, and market conditions make it hard to know what strategies to evaluate and pursue.
Spinning your wheels
You spend most of your time putting out fires and not enough time growing the business. You are working in the business, not on the business.
I am here to help
Bill Popwell, Business Coach
I’m on a mission to take the guesswork out of building a thriving business.
As the co-founder of a small business alongside my spouse, I am familiar with the challenges of building a high-performing organization. And I want to share with you 7 key steps that will help your venture thrive.
These steps are battle-tested. They have helped me launch a business and oversee product portfolios ranging from $1M to $10M in annual revenue. They have helped me build financial models for two S&P 500 companies. Some of these steps I honed while earning my MBA from Yale School of Management, and others I honed throughout my career in consumer products, subscription services, and entrepreneurship. I’ve seen firsthand what works and what doesn’t.
Today, I offer business coaching to small- and medium-sized businesses to help them implement their 7-Step Plan to Build a Next-Level Business.

INTRODUCING YOUR 7-STEP PLAN TO
Build Your Next-Level Business
STEP 1
Inspire your team
Define your own visionary leadership philosophy and rally your team around an exciting mission and vision.
STEP 2
Tell your story
Use the tools and techniques of the world’s greatest storytellers to immerse your customers in a compelling brand story.
STEP 3
Craft your product menu
Turbo-charge sales with an irresistible lineup of products, using the right combination of features and price levels to maximize results.
STEP 4
Generate raving fans
Build a community of engaged customers, identify your most critical customer touch-points, and create a plan to deliver exceptional value.
STEP 5
Dial in your operations
Implement the secrets of the world’s greatest companies to make your business a well-oiled machine that’s ready to scale.
STEP 6
Know your numbers
Get an unfair advantage over the competition by identifying the key success drivers of your business, painting a clear financial picture, and ensuring it is built to last.
STEP 7
Build your 10X growth map
Use the methodical 10X Growth Framework to define your path to success, and continually revisit your plan to ensure a culture of innovation and continuous improvement.
The greatest players have a coach
And here is our game plan to get started:
1
Schedule your strategy call
In this free strategy session, we will discuss your goals, what’s holding you back, and build a 6-month roadmap forward.
2
Complete the program
We will work through the program together through the Small Group Accelerator, Deep Dive Workshops, 1-on-1 Coaching, or Fractional CRO services.
3
See your business thrive
Finally see the results you know your business is capable of—increased revenue, decreased stress, and a path to growth.
Let's get to work
My clients can engage with me in four different ways:
Small Group Accelerator
$850 / month
6-month program. Meet every 2 weeks with a curated community of fellow entrepreneurs. Complete biweekly assignments. Build your next-level business while building your network.
Deep-Dive Workshop
Starting at $2,500
Meet in person at your organization or virtually to explore any individual step of the 7-Step Plan to Build Your Next-Level Business. Workshops are interactive. Get ready to roll up your sleeves and start creating.
1-on-1 Coaching
Starting at $7,500 / 6 months
6-month program. We will meet one-on-one to optimize your business for revenue, profit, and impact. Schedule a free 45-minute session to discuss your goals, challenges, and build a 6-month roadmap.
Fractional CRO
Starting at $50,000 / 6 months
Elevate your revenue strategy and execution without the overhead of a full-time executive. I’ll provide strategic direction, optimizing your sales funnels, and implementing growth initiatives directly. Perfect for scaling businesses ready for expert guidance to unlock significant, sustainable revenue growth and market share.
What people are saying...
The new business strategy exceeded our expectations and increased revenue by 50% this year.”

The new business strategy exceeded our expectations and increased revenue by 50% this year.”

The new business strategy exceeded our expectations and increased revenue by 50% this year.”
